Marikina Hotel

As much as we know  tourists who wants to rest for a day at Marikina City is bewildered where is the perfect place to stay. Marikina caters an exquisite hotel named Riverbend Hotel. It is located at  84 Bonifacio Avenue Barangka Marikina City inside the Riverbanks Center you can call their landline at 9489750/9489756.

You can download this brochure for reference in case you are planning to visit the place.

It is a perfect venue for events and meetings, the dining experience is great and the landscape is bound for photo shoots. Let me know what you think about it!


World’s Largest Shoes

The world’s largest shoes, recognized by the Guinness Book World of Records, are 5.29 meters long, 2.37 meters wide, and 1.83 meters high, and could hold 30 pairs of normal-sized feet.

The gigantic pair can be found in Marikina City, the shoe capital of the Philippines found northeast of the Manila metropolitan area. It took 77 days in 2002 to build them, using enough material to make 250 regular pairs.

The city also houses the Shoe Museum, which exhibits part of the infamous shoe collection of former First Lady Imelda Marcos, together with shoes of world leaders, past presidents, famous celebrities, and other notable personages. It is said to be the largest gathering of shoes from around the world.

One would expect, with all the attention paid to footwear, that the Philippines, or Marikina City for that matter, would be a formidable center for the shoe industry. Alas, the local industry has long been struggling and has been declared to be in its death throes.

So it is certainly good news to learn that there are still some local shoe houses that are alive and kicking. One such venture is Figura shoes, which has a factory of workers in Tanon, Marikina and uses good-quality local materials.

Ali Figueroa, Figura’s proprietor, has told me that it hasn’t been easy, but based on his stories about his trips to the south where he has gathered inspiration from fabrics and jewelry for footwear, it seems Figura is up to its task to start reconfiguring the local shoe industry.
Credits to Benetton check out the blog here.

Marikina Sapatos Festival 2012 Launch

Do you like or want quality and trendy, yet inexpensive shoes? “Walk this Wayto Marikina.

Marikina is living up to its tag of being the ‘Shoe Capital of the Philippines’ when it launched this morning the 2012 Sapatos Festival. The program was held in front of the the newly constructed and conceptualized ‘Patio Del Zapateros’ near the Marikina Shoe Museum along J.P. Rizal St., in Barangay Sta. Elena.

Shoe shoppers are invited inside ’Patio Del Zapateros’ for the best deals in Marikina shoes.  Shoe tripping to this place will give you a glimpse of  history, of how the industry of ‘sapatos’ started in the Marikina one hundred twenty (125) years ago, through the Marikina Shoe Museum (which is close to the ancestral house of the father of ‘shoemaking industry’ in Marikina, Don Laureano Guevarra or Kapitan Moy); and a huge selection of quality and affordable Marikina-made shoes ready for shopping!

(Some of the shoes on sale at the ‘Patio Del Zapateros’)

Tip: Don’t forget to haggle (politely) with shoe salespersons at the fair. Use your charm to get better bargains! :D


Credits to visit her blog here.

Marikina Shoe Festival 2012: “Walk This Way”

It did not take even a week for me to crack and spazz the usual spazz — wanting so much to see the event with my own eyes and shooting to my heart’s delight. I simply love it when Marikina does this. And it gets even better because my city has once again promoting what it does best: Shoe Production!

So today, me and my friend Chesca started our adventure by walking along Calumpang road (aka JP Rizal st.) towards where one of the venues was. The weather was great, the breeze was picking up… it was a best day to see and document!

But first, I’d happily commend the creative strategies Marikina did to promote the event. If I’m not mistaken, this be a Guerrilla style of advertising which worked just wonderful!

(Introductory banners along Dong Juan Sumulong Ave. with arrows navigating people to where the venues were. There was “Elegant,” “World Class,” “Affordable,” — proud traits of Marikina shoes!)

There were the “paper bag” displays around Plazas with the details of the event — the title, the venues and how long the event would run (until December 2012, ladies and gentlemen).

And there were foot prints of their tagline, Walk This Way, on the pavement starting from the Marikina Bridge running to JP Rizal st. (and Shoe Ave, if I’m not mistaken?). One could not simply miss these since it was painted hugely and artistically; I literally smiled the first time I saw it.

Arriving at the venue (at the Patio Del Zapateros), we were greeted by merriment of visitors and attentive store keepers. I actually quite liked the fact that there were Marikina Officers around the place, a mini stage with a screen (for entertainment, I’mma sure), free seats and table and really spacious (and mighty clean!) area to go around.

I also noticed that there were selective local brands outside and have their own stalls while others were inside another building. I think these local brands do a rotational exposure: 10 selected brands would have a chance to showcase their works on a bigger and noticeable outdoor area and then the next 10 would do the same, after a certain period of time. I’m just guessing really.

(the other local brands found inside the building. There were so many! I couldn’t go around with the amount of visitors inside. Heh. Heh.)

A small section of the venue where they placed historical details and facts regarding the blooming of shoe production here at Marikina plus photos.

Oh. Whoever thought of that, “Shoe-Kat ka!” and “Shoe-per star of the Week!” I SEE WHAT YOU DID THERE. I couldn’t help but giggle at it. Fine fine word play, if I do say so myself. I love it really.

Price range, you ask? My buddy and I went around to inspect and saw pairs of shoes amounting from 200PHP to 700PHP (I’d confirm once more if I have time to go back! I want to buy myself a pair or more!). Not bad, really. And with a sturdy quality like that, it’s definitely a catch. One can find themselves in treasures of designs and types — all having different sizes. Great, yeah?

That saying, for shoe-loving persons like me! and for those who are interested to see Marikina’s local branded shoes and the event itself, come by here and experience Marikina’s Walk This Way Shoe Festival! There are so much fun going, styles to choose from, and affordable shoes to buy buy buy!

Thank you for this event, Marikina!

– Jiandra, ever the Marikina City-fan


Credits to Ms. Jiandra go on and visit her wonderful blog here.


Quick Marikina Facts


Marikina City, a lush valley bounded by mountain ranges and sliced by a river, is one of the thirteen (13) cities and four (4) municipalities comprising Metro Manila. It is approximately 21 kilometers away from Manila. It is bounded on the East by the Sierra Madre mountains and by the Quezon City hills; on the north by San Mateo and on the South by Pasig City and the Municipality of Cainta. Its founding day is April 16, 1630.

Marikina was transformed into a highly urbanized city by virtue of Republic Act 8223 on December 8, 1996. From the ruins of war, Marikina painstakingly rebuilt her shattered economy, particularly her shoe industry. Marikina City today is a multi-awarded metropolitan city often cited for its vibrant economy, a highly skilled and literate workforce, an involved and enlightened business community and a responsive local government that puts a premium on governance, sustainable urban development, and public service.

————–> <————–
The total land area of Marikina is approximately 2,150 hectares. This represents about 3.42% of the total land area of Metro Manila. The city is composed of two geographical districts, 16 barangays and two congressional districts.

marikina land use

————–> <————–

marikina population

Marikina City’s population stood at 490,612 according to the National Statistics Office (NSO) based on estimated population growth of 2.34% annually.
————–> <————–
Since Marikina is primarily a valley nestled between mountain ranges and rolling hills, its topography is generally characterized to be level, with only a mildly sloping portion. Type A slopes cover about 1,569 hectares or 71% of the total land area of Marikina, which is highly suitable for and tolerant to mechanized farming and urban development in the western and central sections of the city. The rest of the slopes are fairly tolerant to development although prone to erosion and land slippage.


————–> <————–
The Manila Electric Company is the franchise power distributor of Marikina’s electric power requirement. Although sizeable in volume, river water is not being used for residential, commercial, or industrial purposes. Potable water is supplied by Manila Water Company, Inc., which serves the eastern portion of Metro Manila.
————–> <————–
Marikina City’s rainfall is characterized by two seasons, dry and wet. Dry season usually starts in November and ends in April. Wet season begins in May and ends in October. Maximum rainfall is usually from June to September. The average annual rainfall is 2,405.1 millimeters, with a monthly peak of 504.2 millimeters in August and a low of 7.2 millimeters in February.
————–> <————–
There is no central sewerage in the city as the National Building Code allows individual septic tanks and mandates specifications for the construction of the same. At the same time, the city strongly promotes the use of neighborhood septic tanks, especially in densely populated communities.
————–> <————–
Marikina City has 18 public elementary school, 9 public high schools and 2 public colleges/vocational schools. These schools are strategically located in different barangays and subdivided into two elementary school districts. Its first state college, Pamantasan ng Lungsod ng Marikina, offers affordable tertiary education to local residents. The presence of several computer-learning schools in the city such as the Systems Technology Institute, AMA Computer Learning System and Expert IT Education Center (EITEC) further meets students’ computer literacy needs.
————–> <————–
Marikina City prides itself as a livable city characterized by clean surroundings, hassle-free roadways and sidewalks, parks and playgrounds, a healthy public market, quality shopping centers and restaurants, free public elementary and secondary education, squatter-free environment, free health services, minimal traffic, less pollution, and a high crime solution efficiency rate of 97%. Good governance underscores the local government’s programs and activities.

Center For Excellence

The Center for Excellence (CENTEX) is a training center under the City Government of Marikina. It is in-charge of designing and implementing interventions, utilizing non-traditional education and training processes, to assist both the internal and external clients of the local government towards becoming a highly participative, responsive and vibrant community of citizens.

I Curricular Programs I

  • Personal Effectiveness Program
  • Community Development and Resource Management Program
  • Institutional Development Program
  • General City Governance

I Special Programs and Services I

  • MCF Scholarship Program
  • HR-Pro (a network of HR Managers in the city’s business sector advancing workers’ development)
  • ECO (organizing for economic opportunities thru business courses and cooperative development)
  • Knowledge Development and Management
  • Training Program for non-Marikina-based groups

Contact Information —

The Center for Excellence
2/F Marikina City Hall, Sta, Elena
Trunkline: 646-2360 to 71 loc. 228
Telefax: 682-9280